Kylie Jenner slammed for not tagging black-owned fashion brand on Instagram

7 July 2020, 12:14 | Updated: 7 July 2020, 12:59

Kylie Jenner has been slammed for not tagging a black-owned fashion business.
Kylie Jenner has been slammed for not tagging a black-owned fashion business. Picture: Instagram

Kylie Jenner has sparked controversy online after not tagging the British fashion brand owner who designed an orange dress she wore on Instagram.

Kylie Jenner is facing criticism online after failing to tag a black-owned fashion brand who designed a dress she wore on her Instagram.

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The Kylie Cosmetics owner, 22, uploaded a series of snaps of herself wearing an orange, figure-hugging dress during a recent getaway with friends, including sister Kendall Jenner and Fai Khadra.

"morning spritz," captioned Kylie, who was wearing a dress designed by British fashion brand Loudbrand Studios.
"morning spritz," captioned Kylie, who was wearing a dress designed by British fashion brand Loudbrand Studios. Picture: Instagram

The dress is designed by British fashion brand LoudBrand Studios, a black-owned business who later reposted the images of Kylie wearing their design on their social media pages.

The brand themselves took to Twitter to declare their appreciation for Kylie's posts, thanking her for sharing their designs and for the "outpouring of love" that followed.

"Hi guys!!!! We are so overwhelmed with the outpouring of love wow !!! We are so grateful for Jill and Kylie because this has really changed things for us so excited to be featured on her platform how amazing !!! Thank you so much Jill and Kylie," they tweeted.

However, not everyone was impressed with Kylie simply wearing the dress, as many felt it was wrong of her not to actually tag the brand on Instagram. Some also accused of her deleting comments on her posts where people were tagging LoudBrand Studios.

"Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black owned brand, and now limiting her comments. @LoudBrndStudios is the designer!" tweeted one.

Another said, "my problem is when kylie jenner wears black owned artists she never tags them. she knows exactly how social media and exposure works... and here she is not tagging artists. so its left to the designer to let people know that she is wearing they clothes."

In contrast, others defended the mother-of-one and argued that she wasn't obligated to tag the brand as the exposure of simply being on her page - which boasts over 184 million followers - was enough.

Some also pointed out that celebrities of Jenner's status are paid large sums of money for sponsored posts and advertisements on Instagram, so she didn't need to tag them in this instance.

Others believed that the shine was being taken away from LoudBrand Studios and accused people of turning the designer's big moment into a negative situation.

"Kylie Jenner is an influencer and she is paid for ads. She owes no one a tag. She saw a nice dress and she bought it. It's optional for her to tag the designer," tweeted one.

Kylie is yet to respond to the controversy.

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