Jordyn Woods Issued Apology From Beauty Brand After They Pull "Racist" Instagram Post

13 March 2019, 12:42 | Updated: 13 March 2019, 12:44

Jordyn Woods Issued Apology From Beauty Brand After They Pull "Racist" Instagram Post
Jordyn Woods Issued Apology From Beauty Brand After They Pull "Racist" Instagram Post. Picture: Getty/Instagram

Bellami Hair publicly apologised to Jordyn Woods after posting a meme mocking her hair, alongside a "disgusting" caption...

After losing her close family friends (The Kardashian's and Jenner's) for her involvement in the Tristan Thompson cheating scandal, Jordyn Woods has returned to social media with a positive attitude and a new haircut.

Jordyn Woods Red Table Talk "I Don’t Need Your Situation" Merch Is Now Available

Jordyn Woods posted a selfie on Instagram, appearing on her account the first time since her explosive drama with Kardashians and Jenners. Jordyn looks sun kissed, radiant with a stripped back, more natural look.

Last weekend (Mar 9), Jordyn posted an open note to fans on Instagram under her natural selfie. The note read:

"If you’re reading this...it means God has given you another day to wake up and be grateful & better than you were yesterday,".

Many of Jordyn's fans were proud of her for being so courageous during such dark time. Fans praised Jordyn for making an appearance on social media with a positive outlook.

A social media user calls out Bellami hair for Jordyn Woods post
A social media user calls out Bellami hair for Jordyn Woods post. Picture: Twitter

However, the beauty brand Bellami Hair wasn't as delighted by Jordyn's photo to say the least. Infact, Bellami Hair posted an insensitive and negative meme of Jordyn Woods' selfie which was titled "When Kylie Jenner stops paying for your lifestyle, including your hair extensions".

Furthermore, the hair company wrote a "disgusting" caption underneath the meme, stating "Bad hair is just one betrayal away😂 These memes have us lolling. Shop www.bellamihair.com for the hair you deserve"

The post quickly turned from a "funny" post to one of "total disgust", when a fan pointed out how disrespectful it is to label Jordan's hair "Bad hair". When the post was just uploaded, many of Bellami's followers laughed at Jordyn's shorter hairstyle. However, once some fans pointed out that company were out of line for calling a black woman's hair "bad".

A fan on Twitter came to Jordyn Woods defence and tweeted:

"Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white. It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by." 

View this post on Instagram

We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love

A post shared by BELLAMI Hair® (@bellamihair) on

Bellami quickly realised how much backlash they were receiving from their post and deleted it. Instead, they reposted the meme and rewrote their caption as an apology to Jordyn Woods and fans who were offended by the post.

The Beauty Brand released a statement on Instagram stating :

"We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly," Bellami wrote. "We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of 'bad hair' was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products."

The post continued on to say:

"Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all."

Although Bellami Hair have apologised, many fans want to boycott the brand. Some fans claim they will never order from Bellami hair again.

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