Michael B. Jordan agrees to rename his J'Ouvert rum after Nicki Minaj explains cultural appropriation
23 June 2021, 11:37
The actor has agreed to change his rum line name after he was accused of cultural appropriation - assisted by Nicki Minaj.
Michael B. Jordan has been accused of cultural appropriation after announcing his recently launched rum line 'J'Ouvert'.
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The 34-year-old actor came under fire on social media users for using the term, despite not being Trinbagonian or Caribbean.
On Tuesday (Jun 22) Nicki Minaj, 38, chimed in on the cultural appropriation claims. The Trinidadian star doubted that Jordan meant any harm, but also urged him to change the name of his rum line.
Taking heed of the public backlash, Jordan shared a simple text post to his Instagram Stories responding to the criticism.
The Black Panther actor wrote: 'I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on' he wrote.
'Last few days has been a lot of listening. A lot of learning & engaging in countless community conversations...'
He continued: 'We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of,' he concluded.'
Before MBJ's statement, Nick Minaj became one of the highest-profile people chiming in on the cultural appropriation claims sparked by the alcohol label.
Taking to Instagram, the 'Anaconda' rapstress shared a a post from another Instagram account describing the history of the J'Ouvert tradition and its roots in Trinidadian and Caribbean culture.
In her caption, she wrote: 'I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive — but now that you are aware, change the name & continue to flourish & prosper,' she wrote, adding an emoji for the flag of Trinidad and Tobago.
Minaj was born in Saint James in Trinidad and Tobago. She moved to New York City when she was five.
Social media users expressed that the name J'Ouvert, which originates from the French word 'jour ouvert', meaning day break or morning, and signals the start of Carnival. It began in the 1800s and is still a global celebration amongst Caribbean people.
Brooklyn and Boston Carnival celebrations are very popular in the Northeastern United States.
Many critics took offence to Jordan's trademark filing as well as him not having any ties to the heavily cultured word.
See other responses to MBJ's rum line name reveal announcement below.
Michael B Jordan never been to jouvert or mass. But has the nerve to want to profit off West Indian culture and call it Jouvert Rum…. pic.twitter.com/RT8O3InIwm— D.D. Aesthetic | IG:_iamdda 🇻🇨✨💅🏾🐰 (@_iamdda) June 20, 2021
I better not see Michael B Jordan in Trinidad and Tobago pic.twitter.com/kR0yKqUgXu— αรɦ :) (@ashakiiii) June 20, 2021
For someone whose largest role to date was centered on an antagonist fiercely against colonization, TRADEMARKING THE TRINIDADIAN WORD J’OUVERT IS EXACTLY THAT SIR.— Nyssa (@kneezurr) June 20, 2021
Gross, Michael B Jordan.
please tell me michael b jordan did not trademark the word jouvert. please let this be a joke. please please please no pic.twitter.com/zLKQ442lnE— Krissy (@KrissyMoniz) June 20, 2021