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26 August 2018, 19:32 | Updated: 26 August 2018, 19:36
The rapper's catchphrase is going viral....
50 Cent has been signing off every Instagram post, tweet, and basically everything he posts on the Internet with the phrase 'Get the strap' over the past few months.
He even wore a T-Shirt with the slogan emblazoned on it to the premiere of Power season 5 in New York City. But what does it mean?
After Fif - who plays Kanan on the show - coined the term, it's been added to Urban Dictionary with the definition: "A boss phrase meaning someone has ticked you off so you’re going to escalate the situation."
It also appears to be the ultimate marketing strategy, as its relates directly to the brand new fifth season of Power, which 50 executively produces and stars in.
Speaking with Desus and Mero, actress and 50's Power co-star Lala Anthony revealed where the saying came from.
“You’ll hear how it started [on Power],” she said. “The moment where Kanan says it on the show is such a moment that you’ll think, “Ah, that’s where it started.”
The new season of Power premiered on Netflix UK on the 2nd of July with a new episode released every Monday.
According to the show’s creator Courtney A Kemp, no one is safe in this new season. Courtney told Deadline: “Look, no-one’s been safe on our show for quite some time, but obviously, the main characters have had longer lives.
“We are reaching the end of this journey, so the main characters are less safe than they have ever been before.”