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20 November 2018, 12:35
The ex-girlfriend of Rob Kardashian is launching the controversial product in Nigeria, and is facing criticism from people online for encouraging fans to alter the colour of their skin.
Blac Chyna is being hit with criticism for her latest product endorsement - a skin bleaching cream from a brand called 'Whitenicious'.
The 30-year-old social media personality promoted the cream to her Instagram followers from Nigeria ahead of her appearance at the product's launch in Lagos this weekend.
Named the ‘Whitenicious X Blac Chyna Collection Diamond Illuminating & Lightening cream’, the product is reportedly being marketed to men and women of "all skin types" according to TMZ.
Representatives for Rob Kardashian's ex say that Chyna has been using Whitenicious dark spot corrector for years now to treat her hyper-pigmentation, and wants to help women of colour who suffer with similar "skin issues."
The cream comes in a Swarovski crystal-covered pot and sells an eye-watering $250 per jar. Following Chyna's post, fans took to social media to voice their criticism on the product.
Blac Chyna is having a skin bleaching party in Nigeria. How very problematic!— Princess Ash (@StoneColdAshley) November 20, 2018
Why is Blac Chyna selling skin lightning cream in Nigeria?? I really wish that African folks would love their darkskin and stop bleaching to be lighter.— The Supreme Witch💀 (@MelodyWrite666) November 20, 2018
Blac Chyna promoting Whitenicious by Dencia is not surprising at all. She has posted on IG with these skin lightening pills before. I’m sure shadroom made a post about her promoting those pills. Idk why y’all are shocked by this. Is it problematic, yes. But not surprising.— 💖🌸JIGGLYPUFF🌸💗 (@xTayterThot) November 20, 2018
@BLACCHYNA is endorsing skin lightening products? Okay 🤦🏾♀️this ain't it— Courtroom Brown (@hallecat_) November 19, 2018
Chyna is yet to respond to the backlash. The mother-of-two recently clapped back at her ex-fiancé Rob after he allegedly filed to lower his $20,000 a month child support for their two-year-old daughter, Dream.
“Work hard, Play harder! My s***! No Help! No Child Support! Stop the F***ing Lies!” Chyna captioned a video showing off her fleet of luxury cars her outside her house.