Blac Chyna Is Facing Backlash For Promoting A ‘Skin Lightening Cream’ At £250 Per Pot

20 November 2018, 12:35

Chyna is partnering with a company named 'Whitenicious'.
Chyna is partnering with a company named 'Whitenicious'. Picture: Getty Images

The ex-girlfriend of Rob Kardashian is launching the controversial product in Nigeria, and is facing criticism from people online for encouraging fans to alter the colour of their skin.

Blac Chyna is being hit with criticism for her latest product endorsement - a skin bleaching cream from a brand called 'Whitenicious'.

The 30-year-old social media personality promoted the cream to her Instagram followers from Nigeria ahead of her appearance at the product's launch in Lagos this weekend.

Blac Chyna Just Clapped Back At Rob Kardashian's Claim He Can't Afford Child Support

Named the ‘Whitenicious X Blac Chyna Collection Diamond Illuminating & Lightening cream’, the product is reportedly being marketed to men and women of "all skin types" according to TMZ.

Representatives for Rob Kardashian's ex say that Chyna has been using Whitenicious dark spot corrector for years now to treat her hyper-pigmentation, and wants to help women of colour who suffer with similar "skin issues."

The cream comes in a Swarovski crystal-covered pot and sells an eye-watering $250 per jar. Following Chyna's post, fans took to social media to voice their criticism on the product.

Chyna will be launching the product in Lagos, Nigeria.
Chyna will be launching the product in Lagos, Nigeria. Picture: Instagram/@blacchyna

Chyna is yet to respond to the backlash. The mother-of-two recently clapped back at her ex-fiancé Rob after he allegedly filed to lower his $20,000 a month child support for their two-year-old daughter, Dream.

“Work hard, Play harder! My s***! No Help! No Child Support! Stop the F***ing Lies!” Chyna captioned a video showing off her fleet of luxury cars her outside her house.

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