Why does Rihanna use the name 'Fenty'?
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4. Why does Rihanna use the name 'Fenty'?
Surprisingly, a lot of people are unaware of why Rihanna uses the name 'Fenty' across her beauty and clothing brands. The reason? Fenty is Rihanna's surname! Hence the names 'Fenty Beauty', 'Fenty x Puma' - you get the drill.