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4 October 2017, 10:31
"I just felt so f***ing stupid."
Kendall Jenner has said she "feels really bad" for any offence she may have caused after appearing in her controversial Pepsi advert.
In April, the model starred in a commercial that saw her calming a protest by handing a police officer a can of Pepsi - a move that prompted many to accuse her of belittling the Black Lives Matter movement.
The ad was swiftly removed from television, and Kendall has now publicly spoken on the issue for the first time.
During an episode of 'Keeping Up With The Kardashians', the 21-year-old discusses the scandal with her half-sister, Kim.
"I feel really bad that anyone was ever offended," Kendall tells her. "I feel really bad that this was taken such a wrong way and I genuinely feel like s***".
"I have no idea how I'm gonna bounce back from it."
Addressing the camera, Kendall admitted: "I trusted everyone. I trusted the teams. But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong."
"I was so stuck, and I really didn't know what to do, that I completely shut down."
"I would never purposely hurt someone ever," she continued, "And I would, obviously, if I knew this was gonna be the outcome, like, I would have never done something like this. But you don't know when you're in the moment."
The really star added, through tears: "I just felt so f****** stupid."
"The fact that I would offend other people or hurt other people was definitely not the intent and that's what got me the most, is that I would ever make anyone else upset."
Following Kendall's emotional recollection, viewers didn't seem convinced by her response to the controversy.
kendall jenner victimizing herself and crying over the pepsi commercial is so funny lmao girl u could have said no #kuwtk— nethmi. (@wolvie101) 2 October 2017
Literally everything the kardashian do is for rating and money. Why did Kendall Jenner wait 6 months to apologize for the Pepsi ad— Sabrina Bitre (@SBitre) 2 October 2017
but i am here to say kendall jenner is a idiot— beau (@ghostbeausters) 2 October 2017
Meanwhile, both Kim and Khloe Kardashian tweeted words of support for their sibling during the show.
You can tell this is eating up Kendall my sweet sister #kuwtk— Khloé (@khloekardashian) 2 October 2017
Kendall crying makes me want to cry— Khloé (@khloekardashian) 2 October 2017