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17 July 2017, 10:52
The spot for Virginia Black Whiskey drew praise from fellow spirits owner Diddy.
In the short clip Drake asks: “Would you like to know who's not worried about the most interesting man in the world? The realist dude ever.”
It then cuts to Drake’s dad, Dennis Graham, who shares his “wisdom”: “What’s under my du-rag? Another du-rag.”
The 'most interesting man in the world' is a reference to the marketing campaign by Dos Equis beer in the US.
Drake has previously opened up about his strained relationship with his father in his music.
But Drizzy, real name Aubrey Graham, brought his pops along to help market the whiskey brand that he owns a 40% stake in.
Fellow alcohol mogul and owner of Ciroc Vodka, Diddy, tweeted his support for Drake’s venture: