Loyalty Kendrick Lamar feat. Rihanna Download 'Loyalty' on iTunes
11 February 2015, 11:37
Kendrick Lamar - i (Emoji Music Video)
Because this is 2015 and emojis rule the world.
Kendrick Lamar's 'i' has just received a brand new music video made up entirely of emojis.
YouTube user Jesse Hill has cleverly annotated the entire song's lyrics with the use of emojis including hearts, guns, padlocks and more.
The video comes just days after Kendrick Lamar picked up two awards, 'Best Rap Performance' and 'Best Rap Song' for his 2014 song 'i.' The rapper celebrated himself by unveiling a brand new hard-hitting song titled 'The Blacker The Berry,' which is a big departure from the sound and feel of his grammy award winning song.
'i' isn't the first song to receive the emoji treatment, last year Beyoncé and Jay Z's 'Drunk In Love' collaboration received a video of its own that's just as brilliant.