Eminem challenged his producer to do the ice bucket challenge and he responded in the best way possible.
Rick Rubin is one of the greatest music producers of all time, but it is not just music that he likes to push new boundaries with.
After being nominated by Eminem to do the Ice Bucket Challenge , Rubin accepted but took things to a whole new level by sitting in a bath tub full of ice cubes.
Unsurprisingly, more than 250,000 people have already viewed Rubin's attempt, which ends with him nominating Frank Ocean and Owen Wilson to take up the challenge.
This will probably make you feel quite cold.