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Capital XTRA In The Morning With Jez Welham 6am - 10am
7 November 2017, 15:53
Here's what you should call him...
Diddy has backtracked on the decision to change his name to Brother Love.
The Hip-Hop mogul has revealed he was surprised by the huge backlash on the Internet and has reverted back to his previous alter egos.
''Due to the overwhelming response from the media out there, and just due to there not wanting to be any confusion, I was only joking. Okay? I didn't change my name. It's just part of one of my alter egos. One of my alter egos is Love.
''But to set the record straight, because I have a lot of press to do in the next couple of weeks, you can address me by any of my older names. But, if you still wanna call me Love, you can call me Love, baby. But, I was only playing.''
Watch the video above.
Sean 'Diddy' Combs has changed his name - for the fifth time.
The rap mogul - who was recently named the highest earning Hip-Hop artist of 2017 - has previously gone by the monikers Puff Daddy, Puffy, Diddy and P. Diddy.
However, it seems that Combs still isn't satisfied with his title and is now going by a new name: 'Brother Love', or 'Love' for short.
The 'I'll Be Missing You' hitmaker addressed his followers in a video on Twitter to reveal the surprising news.
"I decided to change my name again!" he wrote during his 48th birthday celebrations, "My new name is LOVE aka Brother Love. #TakeDat"
After revealing his "serious, serious news", the rapper explained that his decision came after he realised he is no longer the person he used to be.
"I know it's risky because it could come off as corny to some people" he says.
"I'm just not who I am before, I'm something different. So my new name is Love aka Brother Love."
The rapper confirmed that he will "not be answering to Puffy, Diddy, Puff Daddy" or any of his other monikers but Love or Brother Love.
Before signing off, Combs proclaimed he's feeling great in light of the recent name change.
"OK it's my birthday, I feel good. God is the greatest, I give all glory. And I thank my mommy and daddy."
Fans have since reacted to the name change on Twitter:
I'm hoping this Diddy name change is a joke. U know how long it took me to get used to Diddy after Puff Daddy was no more? Nah yo— nys ytis (@Classik_Syn) 6 November 2017
Diddy can keep that name change— Ms. Sheena (@SheenaCakes21) 6 November 2017
I hope Diddy name change is for today only.— Cutty (@passport_cutty) 4 November 2017
I thought Diddy was joking about the name change. If he don’t sit his faux Shaquille Sunflower having ass down some where...— House of Petty (@Scorp1179) 5 November 2017
Puff Daddy, Diddy, Combs, whatever, has now changed his name to Brother Love...— Ken Adair (@KenAdair1) 6 November 2017
He said he prayed on the name change.
Not enough attention?
Diddy and this name change...no sir— Frank Glizzy (@themrwest) 6 November 2017
The Hip-Hop heavyweight was known as Puff Daddy back in 1997, but has changed his stage name multiple times throughout his long-standing career.