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Robert Bruce & Shayna Marie 6:30am - 10am
16 March 2022, 15:22
A live two-hour fundraiser will be taking place to raise funds for the humanitarian appeal in the country.
A live two-hour fundraiser raising money for the humanitarian appeal in Ukraine will be taking place at the end of the month.
ITV, STV and Livewire Pictures are joining forces with the Disasters Emergency Committee (DEC) and Global to stage the fundraiser concert on Tuesday 29th March.
ITV’s Concert for Ukraine will bring together names from the world of music for a unique event spreading a message of hope and support, and most importantly, raising funds for the ongoing DEC Ukraine Humanitarian Appeal.
A line-up of presenters and artists will take part in the live show, which will be broadcast across ITV and ITV Hub. All sponsorship and advertising revenue generated from the broadcast of the event will also be donated to the DEC appeal.
The broadcast will combine emotive music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine.
Viewers will be able to donate money to the cause throughout the evening.
The DEC brings together 15 leading UK aid charities at times of crisis overseas to raise funds quickly and efficiently. Thirteen of the DEC’s 15 members are either responding or planning to respond in Ukraine or in neighbouring countries and will receive funds from this appeal.
Some may work through trusted local partners. They are Action Against Hunger, ActionAid UK, Age International, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide UK, International Rescue Committee UK, Oxfam GB, Plan International UK, Save the Children UK and World Vision UK.
Saleh Saeed, chief executive of the DEC, says of the event: “It is heart-breaking to see the deepening crisis unfolding in Ukraine as more refugees cross the borders each day with nothing more than what they can carry. The situation for those inside the country is becoming increasingly precarious.
“But there is something we can all do to bring hope. Funds raised by this concert will make a real difference to those affected by the conflict, sending a strong message of love and enabling DEC charities to help now with urgent aid as well as helping to rebuild lives in the months and years ahead."
"We are grateful to ITV, Livewire Pictures, Global and M&S for their support to this appeal, our special thanks to ITV who have supported DEC with emergency appeals over many decades and just recently for Afghanistan."
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said “Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
James Rea, Global’s Director of Broadcasting & Content said: “This important fundraising event will raise vital funds for DEC and Global is proud to be partnering with ITV, Livewire and DEC as we all try and do what we can for the people of Ukraine.”
Guy Freeman, Managing Director of Livewire Pictures, said: “Such is the strength of feeling within our industry from people who just to want to do whatever they can to help, we’ve been overwhelmed by their generosity and that of every company – all donating their time and services to make this event a reality, at very short notice.”