What is private equity & what is Kim Kardashian's SKKY Partners equity firm?

8 September 2022, 11:24 | Updated: 8 September 2022, 13:37

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Kim has launched her own private equity firm in her long list of business ventures.

Reality star Kim Kardashian has launched her own private equity firm called SKKY Partners with a former partner at top investment firm.

SKKY Partners will focus on investing in consumer and media businesses, and Kardashian will serve as a co-founder and managing partner.

Kim's mum Kris Jenner will also be a partner at the firm.

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In an Instagram post, Kim announced that "Together we hope to leverage our complementary expertise to build the next generation Consumer & Media private equity firm."

Her business partner has worked with brands such as Supreme, Vogue and Beats by Dr. Dre.

The reality star has a long list of entrepreneurial ventures including launching her shapewear label Skims in 2019, as well as a skincare brand called SKKN and many more.

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What is private equity?

Private equity is perhaps most easily explained as an alternative investment that acquires private companies that are not listed on a public stock exchange.

SKKY plans to invest in consumer, digital, media, hospitality and luxury companies.

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Do other celebrities have their own private equity firms?

Multiple celebrities have ventured into private equity, including rapper Jay-Z, Serena Williams, and Ashton Kutcher.

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