Skepta went back to basics with his video for 'That's Not Me'.
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The Rise And Rise Of Grime: A History Of The UK Genre

30. Skepta went back to basics with his video for 'That's Not Me'.
Skepta took it back to the days of pirate radio with the sound and look of his Grime track 'That's Not Me'. The MC continued his theme of avoiding commercial-sounding music.