Which may have encouraged Roll Deep to go more commercial with their album 'In At The Deep End'.
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The Rise And Rise Of Grime: A History Of The UK Genre

10. Which may have encouraged Roll Deep to go more commercial with their album 'In At The Deep End'.
Grime crew Roll Deep incorporated a more commercial sound on their debut album 'In At The Deep End' in 2005. Singles including 'Shake A Leg' and 'The Avenue' earned the group Best Album at the Urban Music Awards.