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The Most Mind-Blowing Big Money Hip-Hop Deals
At 2012's SXSW Lil' Wayne premiered his 'DEWeezy' campaign, an endorsement deal with Mountain Dew that Derek Jackson, chief of the Glu agency that brokered the deal, called a "multi-million dollar deal." The deal was for one year with an option for more and the possibility of Pepsi and Mountain Dew bankrolling an original film with Lil Wayne, but the partnership was broken when Lil' Wayne rapped controversial lyrics in a song unveiled in 2013.