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    50 Cent signs $78 million underwear deal with FRIGO Revolution Wear.

    This image appears in the gallery:
    The Most Mind-Blowing Big Money Hip-Hop Deals

    50 Cent attends boxing match

    2. 50 Cent signs $78 million underwear deal with FRIGO Revolution Wear.

    Not content with just his music career and SMS audio, 50 Cent has closed a $78 million deal with FRIGO Revolution Wear to promote mens luxury underwear. The breifs, which cost $100, were designed before Fiddy got involved, but he insists "women spend so much money on lingerie; it's the right project for men." Picture: Getty

    1. Image 1: Jay-Z attends 'NBA 2K13' Premiere Launch
    2. Image 2: 50 Cent attends boxing match
    3. Image 3: P Diddy Ciroc
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    5. Image 5: Beyonce and Jay Z watching basketball
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    10. Image 10: Dr Dre 1 16 images

    See the full gallery: The Most Mind-Blowing Big Money Hip-Hop Deals

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