Diddy Made The Deal Of A Lifetime with Diageo's Ciroc.
This image appears in the gallery:
How Did The World's Wealthiest Rappers Make Their Money?

6. Diddy Made The Deal Of A Lifetime with Diageo's Ciroc.
Diddy is still the undisputed richest man in Hip-Hop! Although he's been working the music scene for decades, he made his hundreds of millions thanks to a lucrative non-musical venture with the Vodka Diageo's Ciroc. The deal means that Diddy gets an eight-figure annual salary and will get a nine figure pay-out if they ever sell-up. Picture: Instagram