Rihanna ‘Fenty Skin’: release date, products, where to buy & more
28 July 2020, 13:56 | Updated: 8 February 2021, 17:41
Rihanna stars in the latest Fenty Skin commercial, launching a new eye gel-cream.
Rihanna has already found success within her music career, her fashion brands and her make-up empire.
However, the 32-year-old star has pushed herself once again, with her new skin care beauty brand 'Fenty Skin' – which is a gender neutral skincare brand.
Find out more about 'Fenty Skin' below.
What is 'Fenty Skin'?
Rihanna, 32, announced her skincare company 'Fenty Skin' on Instagram, by sharing a bare-faced skincare routine promo video.
The singer is apparently aiming to become a 'beauty billionaire' with the potential success her skincare business may bring.
RiRi fans first got an incline of the skincare line when a trademark for Fenty Skin was filed with the United States Trademark And Patent Office, back in March 2019.
According to the trademark registration, the line is targeted at 'medicated and non-medicated skincare, soap, body care and personal care products and related accessories such as kits, tools and applicators.
Hip-hop stars Lil Nas X and Asap Rocky have starred in Rihanna's Fenty Skin campaigns.
Speaking on the launch of her gender neutral skincare brand, Rihanna said, 'I’ve been working on @fentyskin for over 2 years, perfecting formulas and creating packaging that is kind to our planet!!'
Rihanna also revealed the product is coral reef friendly, and revealing that the product packaging is recyclable.
"You just buy the outside packaging once, and from there you just keep refilling and you can recycle," she says in a YouTube video.
On Monday (Jul 27) Rihanna shared a promotional video for Fenty Skin, where the star details her skincare journey.
RiRi captioned the video "my skincare journey has been quite complex...some parts of my face are oily, some are dry, fatigue from travel, plus I have super sensitive skin, and chile now being in my 30s?!!"View this post on Instagram
my skincare journey has been quite complex...some parts of my face are oily, some are dry, fatigue from travel, plus I have super sensitive skin, and chile now being in my 30s?!! making @fentyskin was a challenge to cover all bases and thinking of the many skin types that are out there! But y’all know I love a good challenge 💪🏿🧖🏿♀️ ...check it out on youtube.com/fentyskin
The star continued "making @fentyskin was a challenge to cover all bases and thinking of the many skin types that are out there! But y’all know I love a good challenge 💪🏿🧖🏿♀️ ...check it out on youtube.com/fentyskin"
What products will 'Fenty Skin' offer?
The teasing promo video of Rihanna doing her skincare routine in the bathroom shows the star, with the first three products Fenty Skin is launching with.
The first Fenty Skin products were released on July 3, which consisted of a cleanser, toner, and and moisturizer.
Underneath the comments to RiRi's post, a fan wrote "I hope this is great for sensitive skin! My skin is sensitive AF!"
Rihanna replied "Same! I get so scared to try new product! But I made this with love for my sensitive skin gang!"
The products all live in airless packaging which helps keep the ingredients from reacting to harmful substances in the air.View this post on Instagram
THE PRODUCT REVEAL Y'ALL HAVE BEEN WAITING FOR!! Here are the FENTY SKIN START’RS— the three steps ya can’t skip in your skincare routine: 1️⃣ TOTAL CLEANS’R REMOVE-IT-ALL CLEANSER ($25 USD) 2️⃣ FAT WATER PORE-REFINING TONER SERUM ($28 USD) 3️⃣ HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN ($35 USD) We made finding a new skincare routine easy with these 2-in-1 multitasking products in a simple 3 step routine— the FENTY SKIN START’RS will brighten skin, snatch pores, and target dark spots—plus they’re clinically tested, clean, vegan, AND earth-conscious. Dropping July 31st exclusively at fentyskin.com (but you can get early access to shop before the drop if you sign up for email!)
On Sunday (Feb 7) Rihanna posted a commercial, which shows the star using her newest product - Flash Nap Fenty Skin Instant Revival Eye Gel-Cream.
In the video, Rihanna is standing in front of a mirror and applying the cooling cream and concealer combination.
The singer and skin care line founder explains in the commercial that the goal is to get a well-rested look even if you barely get sleep.
The ingredients in the eye cream include horse chestnut, Persian silk tree, and green tea help deliver on the promise to get rid of puffy eyes and dark rings.
Rihanna also demonstrated how to use an optional mini eye-massage tool to help with the application of the cream-gel.
When can I buy 'Fenty Skin'?
Rihanna said the skincare range will be "the new culture of skincare".
The range is available to buy exclusively on fentyskin.com.
Where can I get 'Fenty Skin' in the UK?
Fenty Skin products are available to purchase and ship worldwide on fentyskin.com.