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Capital XTRA In The Morning With Jez Welham 6am - 10am
27 October 2017, 12:59
The R&B songstress dropped her new line last month.
Just one month after it's debut, Rihanna's Fenty Beauty has already made itself known as a trailblazing brand in the cosmetics industry.
Praised worldwide for its diversity, the Bajan singer's make-up brand is estimated to have generated $72 million in media value in just 30 days, a new report shows.
According to statistics obtained from Tribe Dynamics, Fenty has beat out long-established beauty brands such as NYX, Benefit and Urban Decay in that metric.
The report also shows that Fenty has taken over Kylie Jenner's multi-million dollar brand, 'Kylie Cosmetics'.
Amazing! Fenty Beauty has beat out Kylie Cosmetics in sales for September. Kylie Cosmetics fell 35% pic.twitter.com/JB0AhVUTJK— Affinity Magazine (@TheAffinityMag) 26 October 2017
Can we talk about how Kylie Cosmetics sales tanked straight after the release of Fenty beauty lmao pic.twitter.com/HvqXRFeUAA— noah (@normanizerass) 25 October 2017
Following the release of Fenty Beauty, both celebrity-fronted brands have been compared - it was previously reported that Fenty was set to outsell Kylie Cosmetics by 2018.
Rihanna fans even began trolling Kylie after they noticed she may have attempted overshadow its launch by releasing a new collection herself.
In response to the new figures, fans have taken to Twitter to suggest Kylie's brand has been "murdered" after watching its sales "tank".
Fenty Beauty by Rihanna murdered Kylie cosmetics in just 22 days! pic.twitter.com/LyOTXF0KeQ— Joshlovesnana (@AffelJosh) 26 October 2017
Both Rihanna and Kylie are yet to comment on the new reports.
Meanwhile, both stars have been hit with rumours of pregnancy in recent weeks - the 'Wild Thoughts' songstress sparked speculation after posting a selfie covering her belly.
Kylie is rumoured to be expecting her first child with her rapper boyfriend, Travis Scott.