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Capital XTRA In The Morning With Jez Welham 6am - 10am
6 April 2018, 13:27
Because Rihanna is undoubtably changing the world, one Killawatt at a time.
Rihanna is dominating the cosmetics industry with her ground-breaking make-up brand, Fenty Beauty.
Not content with being a chart-topping singer, actress, fashion designer, philanthropist... (need we go on?!), the Barbadian bombshell is out here fully changing the beauty game.
RiRi has gained worldwide praise for FB, and we've got the lowdown on everything you need to know about the epic brand.
No. The Fenty Beauty website states that the brand is cruelty-free and never tests on animals, nor do they allow suppliers or affiliates to conduct animal testing on their behalf.
Fenty Beauty is not considered a vegan line because a handful of their products may contain ingredients of animal origin, such as beeswax and carmine.
However, the following products are considered vegan-friendly:
In April 2018, Rihanna launch a new range of products - the 'Body Lava', a radiant gel-based body luminizer which gives skin a "gloriously dewy, high-shine finish", and the 'Fairy Bomb', a glittering puff packed with rose gold shimmer.
Other recent additions to the ever-expanding range include a double whammy of lip products - the Mattemoiselle lipstick and the Stunna Lip Paint - which pack on some serious colour.
During it's debut launch in September 2017, Fenty Beauty released a whole host of brand new products for the face and lips, as well as brushes and tools for application.
The 'Galaxy' Holiday Collection, which dropped in October 2017, introduced eye products to the brand, as well as more lip glosses.
The Pro Filt'r Soft Matte Longwear Foundation is available in a ground-breaking 40 different shades.
They are categorised into 'Light', 'Medium', 'Tan' and 'Dark' - if you're still unsure, the website has a custom shade finder which allows you to determine the right colour for your skin.
A soft matte, longwear foundation with buildable, medium to full coverage, the Pro Filt'r foundation is described by the website "made for all women to love."
You can also order products online at FentyBeauty.com.
The website states that Fenty Beauty products are formulated without gluten-derived ingredients; however, due to the manufacturing process, some products may contain traces of gluten.
You can also check out reviews of Fenty Beauty on the official website.
Here are some of the most popular videos:
Yes. The official Instagram account for Fenty Beauty is @fentybeauty.
Keep an eye on Rihanna's own Instagram account as well - she often posts updates on @badgalriri.
No. Fenty Beauty is paraben-free, as well as phthalate-free.