Fans Are Urging Nicki Minaj To Cut Ties With H&M Following Racism Controversy

12 January 2018, 11:40

"Nicki is awfully quiet about this H&M situation."

Nicki Minaj has fans speculating as to whether she will cut ties with H&M following the company's recent racist backlash.

Many celebrities flocked online this week to denounce the brand again after they released photos of a young black model in a hoodie that read "coolest monkey in the jungle".

Two of H&M's now-previous collaborators, The Weeknd and G-Eazy, have publicly stated that they will no longer be working with the company.

However, users on social media have picked up on the fact that Nicki, who released a holiday collection with the clothing brand at the end of last year, is yet to comment on the controversy.

The 'No Frauds' rapper has reportedly deleted her sponsored Instagram posts promoting her collection with H&M, but fans are urging her to end her partnership with the company altogether.

nicki after she deleted the h&m video on instagram pic.twitter.com/7sdqPYTIQh
— a minaj (@anacondaoutsold) 9 January 2018

so nicki deleted her h&m posts pic.twitter.com/WtKNuxVfYE
— - karl - (@pleasemybody) 9 January 2018

Nicki is awfully quiet about this H&M situation. pic.twitter.com/cDByjWhdna
— Yung Sway (@ms_ccu) 8 January 2018

Has Nicki Minaj said anything towards H&M or is she ignoring it like she did the Pulse Nightclub shooting? pic.twitter.com/zyT9NOBmDV
— ᴅᴏʟʟᴀʀ (@callmedollar) 10 January 2018

The Weekend is done with H&M. Nicki Minaj who appeared in recent ads for the brand and completed collaborations, to either speak out or quit too. Let that sink in.....
— Papi Wayne (@DannysHausB) 9 January 2018

So the weekend said he not working with H&M no more, what about Nicki Minaj
— Latonya✼ (@LatonyaGregori) 9 January 2018

In contrast, many fans were quick to point out that Minaj has been relatively silent across social media for weeks, arguing that the rapper is busy while she finishes her upcoming album.

People keep saying nicki Minaj hasn’t said nothing about H&M. She hasn’t even said happy new year this year. Stfu she in the zone and took a break from social media. The Culture want support but been dragging her all year She will speak when she wants.
— Bryhin Mattis (@BryhinMbardi) 10 January 2018

Stop trying to make that H&M thing about Nicki Minaj! What yawl should be worrying about is why his mother signed for that photo to be used & released Yawl find anyway possible to hate on Nicki Minaj its getting sad
— MarcusIsCreative (@mARTcus22) 8 January 2018

All I see is people trying to turn this H&M shit on Nicki Minaj. Y’all just hate this women for nothing. I’m so ready to shut y’all tf up and cash tf out when that album drop
— Bryhin Mattis (@BryhinMbardi) 8 January 2018

H&M has since apologised for the image and removed the hoodie from its stores after posting a message reading: “We’re deeply sorry that the picture was taken, and we also regret the actual print."

The mother of the child model featured in the original campaign has claimed that she doesn't believe the advert was racist.

Taking to social media, Terry Mango said people should “stop crying wolf all the time” and claimed that everyone should “get over it”.