Viral Rapper Signs Record Deal After Help From Random Kanye West Soundcloud Algorithm
10 March 2016, 14:55
What a story.
An upcoming rapper, who went viral after his song was picked by Soundcloud’s 'recommended tracks' function to play after Kanye West’s ‘Real Friends’, has signed a major record deal.
18-year-old Rory Fresco was catapulted to fame after his song ‘Lowkey’ was randomly chosen by Soundcloud’s algorithm to play after Yeezy’s ‘TLOP’ hit in January.
Listen to ‘Lowkey’ below:
The track has had over 1.7m plays on Soundcloud so far and has even earned him the attention of a major record label.
Fresco has just inked a deal with Sony Music subsidiary Epic Records, where he will join the likes of Future, Travis Scott and Tink.
“The whole SoundCloud thing helped my record pop off, and they heard some other records,” Fresco told Pigeons & Planes.
“I decided to sign because I wanted to get to the next level. My plan was never to be an underground artist. I want to be the biggest in the world.”
Soundcloud is reportedly phasing out the 'recommended tracks' function, despite the Fresco’s success - and replacing it with a new and improved version called ‘Stations’.