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18 August 2016, 16:51
Everything you need to know about Kanye West's new pop-up shop, including the London location.
Kanye West will open special ‘The Life Of Pablo’ pop-up shops around the world this weekend.
The ‘Famous’ rapper will sell merchandise linked to his latest album at 21 locations across the world, including London.
Yeezy is keeping quiet on what exactly he plans to sell in his temporary stores but he has tweeted out a map showing their locations.
21 PABLO STORES WORLDWIDE THIS WEEKEND LOCATIONS HEREhttps://t.co/tYuzqs7kJW— KANYE WEST (@kanyewest) August 18, 2016
The only UK pop-shop will be at London’s Kachette event space, located on 347 Old Street, EC1V 9LP.
According to Kanye West’s official website, the store will open Friday – Sunday between 10am and 7pm.
In March, a similar Kanye-themed pop-up shop opened in New York’s Soho District for three days.
Extremely high demand led to customers queuing outside for several hours before being able to browse inside.
Vogue claims the shops will sell t-shirts and hoodies with their corresponding city’s name written in gothic script.
In the past, Yeezy has opened pop-up shops for his albums ‘Yeezus’ and Jay Z collaboration ‘Watch The Throne’.