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Kanye's Design Company DONDA Is Named After His Late Mother.
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Kanye West: 17 Facts You Didn't Know About Yeezy
10. Kanye's Design Company DONDA Is Named After His Late Mother.
As a tribute to his late mother, with whom he was very close, Kanye's design company is name DONDA. Before her death, the pair also established the Dr Donda West Foundation.
