Teaming up with Jay Z for 'Watch The Throne' and reshaping album sales strategy.
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Kanye West's 18 Most Career Defining Moments
15. Teaming up with Jay Z for 'Watch The Throne' and reshaping album sales strategy.
'Watch The Throne' was one of the few major label albums in the internet age to avoid a leak because of its unique sales strategy. The album was released digitally weeks before the physical copies. The album debuted at number one and has been certified platinum.
