The Powerful Video For JAY-Z’s ‘4:44’ Is Now Available To Watch

14 July 2017, 10:43

JAY-Z - 4:44


After 7 days as a Tidal exclusive the video is now available to watch for everyone!

Directed by TNEG the video for the track off the album '4:44' is more like a short film than a traditional music video.

The video opens with a child singing feeling good and then mashes up clips of ‘viral videos’ with a dance performance.

Towards the end of the video we see Jay and Beyonce performing ‘Drunk In Love’ as an Al Green track plays over it.

'4:44' is one of the most personal tracks on what is a very personal album for Hov. It directly addresses his infidelity and how much it almost cost him.

The video is a follow up to the strongly political ‘Story of O.J.’.