On Air Now
Capital XTRA In The Morning With Jez Welham 6am - 10am
14 July 2017, 10:43
JAY-Z - 4:44
After 7 days as a Tidal exclusive the video is now available to watch for everyone!
Directed by TNEG the video for the track off the album '4:44' is more like a short film than a traditional music video.
The video opens with a child singing feeling good and then mashes up clips of ‘viral videos’ with a dance performance.
Towards the end of the video we see Jay and Beyonce performing ‘Drunk In Love’ as an Al Green track plays over it.
'4:44' is one of the most personal tracks on what is a very personal album for Hov. It directly addresses his infidelity and how much it almost cost him.
The video is a follow up to the strongly political ‘Story of O.J.’.