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30 June 2017, 10:05 | Updated: 30 June 2017, 12:27
Fans were convinced that Hov dissed the reality star on his new album.
Soon after the album dropped, one particular bar began circulating the Internet and kick-started frenzy online amongst listeners.
The line rumoured to be heard on the album's title track reads:
"My wife a queen, not a Kardashian."
As expected, Twitter erupted in reaction to the surprise diss.
Jay-Z said "My wife a Queen not a Kardashian" pic.twitter.com/CjOn3prYYi— Karim (@thefamewarrior) June 30, 2017
When Kim and Kanye arrived at the 4:44 listening party and heard "My wife's a queen not a Kardashian." pic.twitter.com/cEcxmGnI6l— Home Theatres (@ChromeTunes) June 30, 2017
Kim trying to keep her cool while listening to the "my wife a queen not a Kardashian" line pic.twitter.com/XivwFPqnbd— Landslide (@ochodatheaux) June 30, 2017
Jay Z: "And my wife a Queen, not a Kardashian"— EverybodyHatesBdell (@Bdell1014) June 30, 2017
However, it was later revealed that the line was in fact fabricated and definitely does not feature on the album.
Nobody can tell you what track Jayz said "my wife a queen not a kardashian" because he didn't say it lol— ladytanjam (@Ladytanjam) June 30, 2017
Y'all didn't even listen to 4:44. Talkin bout "and I never was a fan, my wife a Queen, not a Kardashian" the fakes have been exposed— MikeKarpouzie (@mikepouzie) June 30, 2017
Y'all making up a fake diss about Kim kardashian in jay-z 4:44 song just proves how relevant and powerful she is.— what u need 2 hear (@Waitedandebated) June 30, 2017
I got one question for all y'all mf that's saying jay z said " my wife a queen, not a Kardashian...— Kidané x A'der (@aderdagod) June 30, 2017
Do y'all even have tidal? pic.twitter.com/Wl0R8qrk6U
Guys. That line about Jay Z saying his wife is queen not a Kardashian is fake. Don't believe the fake news! #JayZ444— Arianna Davis (@ariannagdavis) June 30, 2017
One reason which may have lead to the rumours spiralling out of control involves the somewhat rocky relationship between Jay Z and Kardashian's husband, Kanye West.
The long-time friends and collaborators left their friendship in limbo after 'Ye ranted about Hov and his wife Beyonce during a Saint Pablo tour stop last October.
Another ongoing theory argues that Bey and Kim Kardashian have always disliked each other, and refuse to spend time together.
Jay Z is yet to respond to the rumours.
Meanwhile, Jay Z will be headlining V Festival in August - the ONLY place to see him perform live this summer!
Grab your tickets here.