J Cole moved the release date of his second album 'Born Sinner' to directly compete with Kanye West.
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The Story Of How J Cole Became The Realest Rapper Out There

11. J Cole moved the release date of his second album 'Born Sinner' to directly compete with Kanye West.
When he found out 'Yeezus' was being released one week before 'Born Sinner,' he moved 'Born Sinner' back a week to compete with Kanye directly. "This is art, and I can't compete against the Kanye West celebrity and the status that he's earned just from being a genius," Cole added. "But I can put my name in the hat and tell you that I think my album is great and you be the judge and you decide."