Eventually, 'Born Sinner' sold more than copies Kanye West's 'Yeezus'
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The Story Of How J Cole Became The Realest Rapper Out There
12. Eventually, 'Born Sinner' sold more than copies Kanye West's 'Yeezus'
Although 'Yeezus' beat 'Born Sinner' in its first week sales, Cole was right to go head to head with Kanye because he eventually overtook him - and when he did, he didn't even gloat. "I only get brief moments to appreciate things," he told Noisey. "I might get a two minute thought of like, ‘Wow, you really did sell more than Kanye’... Then I’m back to focusing on what’s next."