That's not to say that Beats was doing badly in the slightest.
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The Story Of How Dr Dre Became One Of The Richest Hip-Hop Artists In The World
17. That's not to say that Beats was doing badly in the slightest.
In 2012, NPD Group reported that Beats had a market share of 64% for headphones priced higher than $100, and was valued at $1 billion in September 2013. Dre had the product, and he had all the right music industry contacts to gain the promotion his headphones needed – they quickly began appearing in music videos and were snapped on celebrities' heads. Picture: Getty