A Snapchat Ad Just Asked Whether You’d Rather ‘Slap Rihanna’ or ‘Punch Chris Brown’
13 March 2018, 11:51
And people are furious.
The controversial ad featured a game of 'Would You Rather!' and resulted in a disturbing reference to the former couple's infamous assault incident in 2009.
Soon after the ad aired, social media users shared screenshots of the game in disgust and questioned how the game managed to slip through the app's approval process.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG— Royce Mann (@TheRoyceMann) 12 March 2018
What a wonderful day on Snapchat... but didn’t Chris Brown beat the shit out of Rihanna ?? pic.twitter.com/BFjNzApQjq— Parker Brougham (@ParkerBrougham) 12 March 2018
Activist Brittany Packnett picked up on the advert and suggested that Snapchat themselves must have approved it.
"I know that social media ads go through an approval process from the platform," she wrote, "This means Snapchat approved an ad that makes light of domestic violence."
Former first daughter Chelsea Clinton also slammed the ad in response, labelling it "just awful".
I know that social media ads go through an approval process from the platform.— Brittany Packnett (@MsPackyetti) 12 March 2018
This means @Snapchat approved an ad that makes light of domestic violence.
The update ain’t the only thing that’s wack over there, friends. https://t.co/PmbJn4zCel
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.— Chelsea Clinton (@ChelseaClinton) 12 March 2018
Snapchat have since removed the advert from its service and apologised for the error.
"The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.