A Snapchat Ad Just Asked Whether You’d Rather ‘Slap Rihanna’ or ‘Punch Chris Brown’

13 March 2018, 11:51

Snapchat Rihanna and Chris Brown

And people are furious.

An odd advertisement on Snapchat has been pulled after it asked users whether they would rather 'Slap Rihanna' or 'Punch Chris Brown'.

The controversial ad featured a game of 'Would You Rather!' and resulted in a disturbing reference to the former couple's infamous assault incident in 2009.

Soon after the ad aired, social media users shared screenshots of the game in disgust and questioned how the game managed to slip through the app's approval process.

Activist Brittany Packnett picked up on the advert and suggested that Snapchat themselves must have approved it.

"I know that social media ads go through an approval process from the platform," she wrote, "This means Snapchat approved an ad that makes light of domestic violence."

Former first daughter Chelsea Clinton also slammed the ad in response, labelling it "just awful".

Snapchat have since removed the advert from its service and apologised for the error.

"The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.

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