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Most hip-hop artists don't make their millions through record sales or world tours, but through the big money business deals that come as a result of their entrepreneurial endeavours. These are some of the biggest the industry have ever seen.
Before his deal with Phat Farm happened Russell Simmons was already a hip-hop millionaire. Five years earlier he sold his remaining stakesin Rick Rubin-founded record label Def Jam to Universal for a reported $100 million. Def Jam still operates with its original name but under the bigger umbrella.
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