A$AP Rocky Reveals The Dark Side Of Fame In New ‘Everyday’ Video

27 August 2015, 10:16

ASAP Rocky lying on bed

The latest video taken from A$AP Rocky's 'At.Long.Last.A$AP'.

A$AP Rocky has unveiled dark new visuals to accompany his single ‘Everyday’ featuring Miguel, Rod Stewart and Mark Ronson.

The Emmanuel Cossu and Fleur & Manu-directed clip relives a dark story of a famous man who struggles with painkillers, plastic surgery and the passage of time.


Told in a series of flashbacks, the ‘Hip-Hop Hollywood Story’ sees an older Rocky living in his mansion and attempting to maintain his youthful looks, while feeling the effects of years of drugs and partying.

The video makes references to wealthy pop stars who were similarly reclusive in their later years such as Michael Jackson and Elvis Presley.

Watch the dramatic clip above.

'Everyday' is the latest video to be released from A$AP Rocky's recent album 'At.Long.Last.A$AP.', following up similarly dark visuals for his Kanye West-featured track 'Jukebox Joints'.

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