It's Like That Run DMC Feat. Jason Nevis
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The Most Mind-Blowing Big Money Hip-Hop Deals
MC Hammer was involved in one of the original big hip-hop money-making deals in 1990 when he got an exclusive endorsement deal with New York based British Knights for an undisclosed amount. "Let’s just say the amount is commensurate with what anyone would pay a superstar" the company's Vice President Larry Schwartz said. And a superstar he was, having spent 21 weeks with the number one album in America.