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25 September 2017, 10:43
Move over, Lip Kits - it's officially the age of the Gloss Bomb.
Rihanna looks poised to overtake Kylie Jenner in the cosmetics stakes after it was reported that Fenty Beauty is set to outsell Kylie Cosmetics by 2018.
According to Forbes, the Bajan singer is giving the socialite a run for her money following the release of her debut makeup range.
Fenty Beauty has received worldwide praise for its inclusivity and diverse range of products, with includes a foundation available in 40 different shades.
It has been reported that Bad Gal is set to outsell both Jenner's makeup line as well as 'KKW Beauty' - the cosmetics brand belonging to her older half-sister, Kim Kardashian.
Following the hotly-anticipated release of Fenty Beauty, many Rihanna fans began trolling Kylie after noticing she may have attempted overshadow its launch.
The 'Wild Thoughts' singer has been on a globetrotting world tour in order to promote her new collection, recently touching down in London before stopping in Paris and Spain.
Both Rihanna and Kylie are yet to respond to the reports.
Meanwhile, it has been reported that Kylie Jenner is pregnant with Travis Scott's child.
The shocking news broke just hours before the premiere of the Keeping Up With The Kardashians tenth anniversary series.