Kendrick Lamar Unveils Official Video For New Song 'i'

Watch Kendrick's new video.

Kendrick Lamar has dropped the official video for his new song 'i.'

The video sees the 'Poetic Justice' singer out and about town while flashes of people that aren't "loving themselves" appear throughout.

While K. Dot works on his album it's been rumoured that his next single will be called 'King Kuntra.' Scott Verner, a Music Supervisor for HBO, posted several tweets announcing that Kendrick had played the track for him and that it gave him "chills."  

Kendrick Lamar

Kendrick Lamar performing on stage Kendrick Lamar

Kendrick Lamar is an award-winning American rapper and songwriter. His innovative, thought-provoking lyrics and classic Hip-Hop sound have earned him worldwide critical acclaim, and he is notable for working closely with legendary producer Dr Dre.

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