Kendrick Lamar Unveils Official Video For New Song 'i'

4 November 2014, 17:26 | Updated: 4 November 2014, 18:07

Watch Kendrick's new video.

Kendrick Lamar has dropped the official video for his new song 'i.'

The video sees the 'Poetic Justice' singer out and about town while flashes of people that aren't "loving themselves" appear throughout.

While K. Dot works on his album it's been rumoured that his next single will be called 'King Kuntra.' Scott Verner, a Music Supervisor for HBO, posted several tweets announcing that Kendrick had played the track for him and that it gave him "chills."