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31 July 2017, 11:44
The visual debuted with a staggering 8.3 million views in its first 24 hours.
Kendrick Lamar dropped the music video for his new Rihanna collaboration 'LOYALTY' this weekend, and it's safe to say fans are in their feelings.
After footage of the Compton rapper filming the video leaked earlier in the year, fans of both artists have been eagerly awaiting the release of the visual.
And, as expected, it didn't disappoint.
Directed by David Meyers and The Little Homies, who are also behind the music video for 'HUMBLE', the video is moody, mysterious and full to the brim of stunning night-time visuals.
*watches Kendrick & Rihanna's Loyalty video for the 20th time*— c (@chuuzus) July 29, 2017
The video came as a surprise to fans who weren't expecting the visual, which coincidently dropped on the same day as Future and Nicki Minaj's 'You Da Baddest' music video.
Rihanna & Kendrick stole the spotlight of that Future & Nicki's song by Dropping loyalty vid out of nowhere pic.twitter.com/UCTr9F6jqw— Rated Rihanna (@BadgyalRobz) July 29, 2017
Many fans were quick to point out the undeniable bond of friendship seen between Kendrick and Rihanna.
find someone that will be loyal and trustworthy to you like kendrick and rihanna pic.twitter.com/oI7iiBexQH— Katrina Guytingco (@trinaguytingco) July 29, 2017
Y'all...Rihanna & Kendrick are an iconic duo pic.twitter.com/LMqXFEJoeX— brittany (@thirlagb) July 28, 2017
I'm mad that Kendrick and Rihanna look so good together— RIOTGAL (@SophiaTassew) July 28, 2017
Towards the end of the video, the rapper and the Barbadian songstress can be seen sitting side-by-side in a sports car whilst Kendrick drives around in circles.
The pair then appear to collide with another car, leaving them both with visible wounds as they laugh off the crash.
I can't believe Kendrick Lamar & Rihanna invented car accidents. Legends. pic.twitter.com/ss6xVmoJPf— ronald isley (@yoyotrav) July 28, 2017
me when the car hit kendrick and rihanna but then they started laughing pic.twitter.com/J6Xua8A8gz— marina (@slayrobs) July 29, 2017
I'm not over the Loyalty video. Kendrick and Rihanna really got hit by a car and just laughed it off like it was nothing?— Huey Freeman (@DeeDolo) July 29, 2017
Some people even think the visual is award-worthy.
So.... The "LOYALTY." video is a movie. CGI on a hunnid thousand. Kendrick and Rihanna deserve Oscars, okay? All of the awards. Period. pic.twitter.com/dTX8BbyBFm— Beamer (@BeamerDoesMedia) July 28, 2017
Kendrick and Rihanna deserve an Oscar for this.pic.twitter.com/64MLY3QZSr— (@BODAKYELLO) July 28, 2017
In conclusion, the Internet is ever so slightly shook.
Check out the full video for 'Loyalty' below.