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25 March 2015, 09:38
Reebok and Kendrick Lamar - Mobile Concert Los Angeles - #GetPumped
Kendrick Lamar literally shut down the streets of Hollywood and it was amazing.
Last night (24th March) Kendrick Lamar played a surprise gig on a moving truck through the streets of Hollywood.
The 'King Kunta' rapper posted two cryptic tweets earlier in the day, telling fans to meet him on Sunset Blvd at 9pm and Melrose Ave at 9.30pm, but he didn't say why.
9pm. meet me here. 8950 Sunset Blvd. 930pm. meet me here. 8466 Melrose Ave.— Kendrick Lamar (@kendricklamar) March 25, 2015
Crowds of fans gathered on two of Los Angeles' busiest streets not knowing what to expect, but things soon became clear when an 18 wheeler truck turned the corner, fitted with a live band, plenty of backing singers and of course, Kendrick Lamar.
Kendrick Lamar is currently playing a show on the back of a moving truck in Hollywood being chased by fans. pic.twitter.com/jlLsM8cFzO— Rap Favorites (@RapFavorites) March 25, 2015
More footage from Kendrick Lamar's impromptu show on the back of a moving truck in Hollywood. pic.twitter.com/kRPxW882kc— Rap Favorites (@RapFavorites) March 25, 2015
The concert, performed in conjunction with Reebok as a part of its #GetPumped campaign, was streamed live on new streaming app Meerkat by the sports brand.
By the end of the gig crowds were literally chasing the truck down the streets of Hollywood, which were closed to traffic.
The move comes just a week after Kendrick Lamar dropped his highly anticipated 'To Pimp A Butterfly' album a week ahead of schedule. We wonder what surprise K. Dot will have up his sleeve next?
Watch footage of the gig, courtesy of HipHopDX above.
(Warning: This video contains strong language that some people may find offensive.)