Kanye West's Donda Partners With Jay Z's Roc Nation

The company behind the album and tour design for Watch The Throne is partnering with Roc Nation.

Kanye West & Jay-Z

News has dropped that Kanye West's design and content company Donda has entered into a partnership with Jay Z's Roc Nation. 

'Ye launched Donda - named after his late mum - in 2009 when he teamed up with Louis Vuitton on a new trainer collection, and has since worked on album packaging for Lil Wayne's I Am Not A Human Being II, Pusha T's My Name Is My Name and and 2 Chainz Based On A T.R.U Story, as well as the packing for his own Yeezus album and the album packaging and tour design for his and Jay Z's Watch The Throne. 

Roc Nation, found in 2008, is a full-service entertainment company that manages artists, songwriters and producers including Rihanna, Rita Ora, J. Cole, Timbaland, etc.

The statement reads: "The partnership will focus on Mr. West's international recording brand and worldwide touring ventures."

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