On Air Now
Capital XTRA In The Morning With Yinka 6am - 10am
31 August 2017, 11:23
Budweiser | JAY-Z | “Dream. On.”
The rapper has teamed up with Budweiser to celebrate the dreamers of the world.
Jay Z has debuted a new anthemic poem entitled 'Dream. On.' in collaboration with Budweiser.
The two powerhouses have released the new spoken word short, paired with a touching visual, in the run-up to Jay's highly-anticipated return to the annual Budweiser Made in America festival.
In the 90 second film, the '4:44' rapper sets out to inspire as he speaks on ambition, determination and the strive to achieve the American Dream.
The visual is set in the same humble Marcy Houses of Brooklyn apartment block that Jay grew up in - old photographs are stuck to the fridge, wallpaper peels from its plaster and a boombox and old-style TV remain as if untouched.
"It takes tears, sweat, blood, five CCs," Hov says as the film pans around the rapper's old digs, "Because I know what a kid in apartment 5C see."
Meanwhile, Jay Z recently opened up about his surprise at Blue Ivy’s recent ‘4:44’ studio session.
The five-year-old appears to be following in the footsteps of her superstar parents after she dropped a 5-minute freestyle, according to Hov.