Watch Beyoncé, Rihanna, Jay Z And More Star In New Tidal Ad

Plus Nicki Minaj, Kanye West and Calvin Harris make appearances.

Jay Z, Beyonce, Kanye, Tidal Advert

Jay Z has rounded up the troops to feature in a teaser advert for his new music streaming service, Tidal. 

The 30 second clip shows some of the world's biggest musicians, including Kanye West, Beyoncé, Nicki Minaj, Calvin Harris, Daft Punk and Jay Z himself all gather in the same room as they await a big announcement. 


The tides are changing. 5 p.m. ET #TIDALforALL

Posted by Beyoncé on Monday, 30 March 2015

At 10pm tonight Jay Z will be live-streaming that very announcement, which has been described as "a commitment to a new direction for the music industry from both a creative and business perspective. ."

Tidal describes itself as being the "first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial."

Watch the video, shared by Beyoncé, above. 

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