Here’s Why Drake Is Reportedly Leaving Nike’s Jordan Brand For Adidas
23 February 2018, 10:23
Drizzy would be in the company of Kanye West and Pharrell Williams.
Drake is reportedly planning to leave Jordan Brand to work with Adidas.
According to Sole Collector, the 'God's Plan' hitmaker is unhappy with his partnership with Jordan Brand and is currently looking for an exit in favour of a new deal that would offer him "more creative control".
The Canadian rapper first partnered with Jordan in 2013 and has since released a number of collaborations with his OVO brand, including apparel and OVO x Air Jordan trainers.
He even rapped about the brand in 2015 in his high-energy Future collaboration, 'Jumpman', which included the lyrics "they gave me my own collection."
However, multiple footwear industry sources, including Nice Kicks‘ creative director Nick DePaula, have reported that Drake is negotiating a departure.
Can confirm that Drake and his team are far along in negotiations with Adidas on a comprehensive endorsement deal. More to come... pic.twitter.com/oSyoUSStA2— Nick DePaula (@NickDePaula) 22 February 2018
If the rumours are true, Drake would be joining the likes of fellow musical influencers Kanye West and Pharrell Williams, both of whom have "enjoyed design freedom greater than that usually offered in these types of deals".
Interestingly, during the NBA All-Star weekend, Drizzy recently unveiled a new collaboration with the Nike-owned brand in the form of his OVO x Air Jordan 8.
The rapper also gave away pairs of Jordans trainers in his music video for ‘God’s Plan’ and wore Nike apparel throughout.
The brand also featured heavily in the video for BlocBoy JB’s ‘Look Alive’, in which Drake appears.
Neither Drake nor Adidas have confirmed that negotiation is underway.