Jimmy Iovine once detailed how Beats came about.
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22. Jimmy Iovine once detailed how Beats came about.
“The whole headphones thing came to life on its own. Dre and I were out in Malibu, I know some of you think Dre lives in the hood, but he has a house in Malibu,” said Iovine. “Anyway, we’re on his terrace in Malibu, and he says, ‘My lawyers want me to sell sneakers.’ I look at him and I say, 'Fuck sneakers. Nobody cares what kind of sneakers you wear, but they would care about the speakers you use.' And speakers turned into headphones.”